Marketing Manager - BMW, MINI & JLR
Benefits with the role
- 27 Days Holiday (plus Bank Holidays)
- Employee Car Ownership Scheme
- Bonus scheme
- Private Medical Insurance
- Health cash plan – Claim back medical costs
- Rewards platform – Gym & high street discounts
- Contributory Pension Scheme
- Regular Pay Reviews
- Life Assurance
- Servicing, Parts and Accessories Discounts
- Employee Assistance Programme
- Staff Referral Scheme
- Learning and Development
- Enhanced Family Leave
- Volunteering Opportunities
- Onsite Parking
At Dick Lovett, we're proud to represent some of the world's most respected automotive brands. We're looking for an experienced Marketing Manager to lead and deliver marketing activity across BMW, MINI and Jaguar Land Rover, helping to drive commercial performance, strengthen customer relationships and support the long-term success of our dealerships.
This is a varied, hands-on management role within a small in-house team. You'll help shape marketing strategy, influence senior stakeholders and develop your team, whilst also remaining actively involved in day-to-day delivery.
On any given day, that could mean writing a campaign brief, updating a marketing plan, reviewing website content, preparing reports, extracting and cleansing customer data, maintaining social media schedules or helping to organise and host a customer event.
A Role at the Heart of the Business
This is an office and field-based role that places you at the centre of our business.
You'll spend time building relationships with Heads of Business, Sales, and Aftersales teams, understanding local market opportunities and helping dealerships achieve their objectives. You'll also regularly visit our sites, attend meetings, and support customer events and activations across the Group.
We believe the best marketing decisions are made when people are close to the customer, the product, and the teams they support. As a result, this role is highly collaborative and visible within the business.
Whilst we always take a sensible and pragmatic approach to flexibility when needed, this isn't a role that's designed to be remote. Success comes from being present, building relationships, and gaining a first-hand understanding of the business and customers you support.
Key Responsibilities
The Role
Reporting to the Head of Marketing, you'll be responsible for planning, delivering, and evaluating integrated marketing activity across New Car, Used Car, and Aftersales operations.
Working closely with dealership management teams, manufacturer partners, and our in-house Digital, Content, and Design specialists, you'll ensure activity is commercially effective, aligned with brand standards, and delivered to a consistently high standard.
Your responsibilities will include:
- Developing and maintaining marketing plans aligned with business and manufacturer objectives
- Delivering campaigns across CRM, digital, social media, content, events, and traditional channels
- Personally contributing to day-to-day marketing delivery where required
- Managing marketing budgets and ensuring activity delivers a strong return on investment
- Monitoring campaign performance and identifying opportunities for improvement
- Developing CRM communications and customer journeys to improve customer retention and engagement
- Planning and hosting customer events and dealership activations
- Producing campaign, event, and used car performance reporting
- Building strong relationships with dealership leadership teams and manufacturer partners
- Coaching, developing, and supporting members of the marketing team
- Managing agency, supplier, and partner relationships
- Ensuring compliance with manufacturer standards, reporting requirements, and data protection obligations
- Keeping stakeholders informed of plans, activity, and results
Essential Skills and Qualifications
About You
You'll be an experienced marketer who enjoys working in a fast-paced environment where no two days are the same.
You'll be equally comfortable discussing strategy with senior stakeholders, developing a team member, analysing campaign performance or getting involved in the practical delivery of marketing activity.
We'd love to hear from you if you can demonstrate:
- Experience in a marketing management or suitably broad senior marketing role
- Strong practical experience delivering marketing activity yourself, not simply managing it through others
- A commercial mindset and the ability to translate business objectives into effective marketing plans
- Experience of digital marketing, CRM, customer communications, content and/or events
- Confidence working with data, reporting, and campaign performance analysis
- Experience leading, coaching or developing others
- Excellent communication and stakeholder management skills
- Strong organisation, attention to detail, and personal accountability
- A collaborative, positive, and solution-focused approach
Experience within automotive retail, premium brands or manufacturer-led environments would be advantageous but is not essential.
More important is your willingness to learn, build relationships, understand the customer, and take genuine ownership of both planning and delivery.
Why Dick Lovett?
Dick Lovett has been looking after customers for over 60 years and remains a family-owned business today. Our philosophy is simple: Customer Satisfaction through Staff Satisfaction.
We believe that when people feel supported, trusted, and valued, they do their best work. The people who thrive here are those who build strong relationships, take pride in delivering high-quality work, and are willing to support colleagues when needed.
If you're looking for an opportunity to combine strategic thinking, leadership, and hands-on marketing within a successful and supportive business, we'd love to hear from you.
Apply today with your CV and a short cover letter explaining why this opportunity particularly appeals to you and what you believe you could bring to marketing at Dick Lovett.
Working at The Farmhouse
Explore locationAt Dick Lovett, our teams who work tirelessly behind the scenes are just as important as those who work in our busy dealerships. That is why in 2019, we renovated the original Farmhouse building located on our Bristol campus to house our Marketing, IT, Corporate, and Bookings teams.
The Farmhouse is situated just off the A4018, easily accessible from Junction 17 of the M5 motorway. Located in-between our Aston Martin and BMW Motorrad buildings, the Farmhouse features modern working offices and also has two boardrooms for important meetings and Group training.
Working in the Marketing, Database and CRM team
Explore teamJoining our Marketing Team offers an exciting opportunity for individuals with a passion for unleashing creativity and thinking outside the box.
As a member of our Team, you will play an important role in developing and executing innovative marketing campaigns. Your expertise will be essential in creating compelling content and implementing digital marketing strategies that effectively engage our target audience. By bringing fresh ideas and a creative approach to our marketing efforts, you will help us stand out from the competition.
Marketing Manager - BMW, MINI & JLR
