Marketing Manager
Benefits with the role
- 27 Days Holiday (plus Bank Holidays)
- Employee Car Ownership Scheme
- Bonus scheme
- Private Medical Insurance
- Health cash plan – Claim back medical costs
- Rewards platform – Gym & high street discounts
- Contributory Pension Scheme
- Regular Pay Reviews
- Life Assurance
- Servicing, Parts and Accessories Discounts
- Employee Assistance Programme
- Staff Referral Scheme
- Learning and Development
- Enhanced Family Leave
- Volunteering Opportunities
- Onsite Parking
At Dick Lovett, we're proud to represent some of the world's most respected automotive brands. We're now looking for a Marketing Manager to lead marketing activity across BMW, MINI, and Jaguar Land Rover, helping to drive commercial success, strengthen customer relationships, and maintain the exceptional standards associated with these market-leading brands. This is an exciting opportunity to join a family-owned business where marketing plays a central role in supporting our dealerships, our customers, and our long-term growth.
We're looking for a marketing leader who combines commercial thinking with a collaborative approach. Someone who enjoys developing people, building strong relationships, and rolling their sleeves up to help the team succeed.
Key Responsibilities
Reporting to the Head of Marketing, you'll be responsible for planning, delivering and evaluating marketing activity across the BMW, MINI, and Jaguar Land Rover franchises.
Working closely with dealership management teams, manufacturer partners, and our in-house Digital, Content and Design specialists, you'll ensure campaigns are commercially effective, aligned with manufacturer standards, and delivered to the highest quality.
You'll also lead and develop a small team, creating a positive environment where people feel supported, challenged, and able to do their best work.
Key Responsibilities
- Develop and deliver integrated marketing plans supporting New Car, Used Car and Aftersales objectives.
- Lead multi-channel campaigns across digital, social media, CRM, content, events and traditional marketing.
- Manage budgets to maximise ROI and marketing effectiveness.
- Partner with Heads of Business and dealership leaders to align marketing with operational priorities.
- Coach, support and develop team members through feedback and performance management.
- Build strong relationships with BMW, MINI and JLR marketing teams, ensuring brand compliance.
- Monitor campaign performance, customer engagement and market trends, using data to improve outcomes.
- Support retention and lead nurturing through CRM activity and customer journey development.
- Manage agency, partner and supplier relationships.
- Deliver accurate reporting, analysis and performance tracking.
- Identify opportunities to improve market performance, customer experience and commercial results.
- Keep stakeholders informed of campaign plans, activity and results.
Essential Skills and Qualifications
We'd love to hear from you if you have:
- Previous experience in a marketing management role.
- Experience leading, managing or developing people.
- Strong organisational and project management skills.
- A commercial mindset and the ability to measure and improve marketing effectiveness.
- Excellent communication and stakeholder management skills.
- Experience delivering digital marketing, CRM, and customer communication programmes.
- A collaborative, positive, and solution-focused approach.
- The ability to manage multiple priorities while maintaining high standards.
It would be advantageous if you also have:
- Previous experience within the automotive industry.
- Experience working with premium or luxury brands.
- Knowledge of manufacturer marketing programmes and standards.
If you're an experienced marketing professional looking for an opportunity to lead, develop others, and make a meaningful contribution within a successful and supportive business, we'd love to hear from you.
Working at The Farmhouse
Explore locationAt Dick Lovett, our teams who work tirelessly behind the scenes are just as important as those who work in our busy dealerships. That is why in 2019, we renovated the original Farmhouse building located on our Bristol campus to house our Marketing, IT, Corporate, and Bookings teams.
The Farmhouse is situated just off the A4018, easily accessible from Junction 17 of the M5 motorway. Located in-between our Aston Martin and BMW Motorrad buildings, the Farmhouse features modern working offices and also has two boardrooms for important meetings and Group training.
Working in the Marketing, Database and CRM team
Explore teamJoining our Marketing Team offers an exciting opportunity for individuals with a passion for unleashing creativity and thinking outside the box.
As a member of our Team, you will play an important role in developing and executing innovative marketing campaigns. Your expertise will be essential in creating compelling content and implementing digital marketing strategies that effectively engage our target audience. By bringing fresh ideas and a creative approach to our marketing efforts, you will help us stand out from the competition.
Marketing Manager
