Dick Lovett Celebrates 25 Years of Modern MINI with visit to MINI Plant Oxford

Posted 30th July 2026

7 minute read

Dick Lovett Celebrates 25 Years of Modern MINI with visit to MINI Plant Oxford

To mark a quarter of a century of Modern MINI, we hosted an exclusive event at MINI Plant Oxford.

Having proudly represented MINI since 2000, starting with our very first dealership in Swindon, celebrating a quarter-century alongside the brand made this milestone extra special.

The day kicked off at the Plant with lunch and a heritage presentation showcasing MINI's evolution over the last quarter-century, followed by a MINI quiz - testing guests' knowledge on all things MINI. Next, a tour of the museum, taking in a diverse collection of MINIs that ranged from classic rally cars to unique historic prototypes.

Where the Magic Happens: The Plant Tour

Guests watched cutting-edge AI, high-tech robotics, and skilled human craftsmanship work in perfect harmony along a continuous assembly line:

Precision Planning: Each MINI’s custom build is set from the start. Different models and bespoke specifications alternate seamlessly, with every unique part arriving at the exact right moment.

Global Specifications: Tailored and delivered to over 100 markets worldwide, guests got a firsthand look at international details, such as steering wheel placements and US-mandated reflective lights.

Remarkable Pace: The sheer efficiency of the facility was on full display, with a completed vehicle rolling off the line every 78 seconds. Fuel and oil were added just 100m before the car was started for the first time.  

25 years of mini 37

Seeing the continuous production line in action was truly mind-blowing. Seeing the robots adjust for different models and learning how many intricate steps come together was amazing. They even explained that if something goes wrong, the line has a three-minute window before the whole system stops! Thanks so much for the invite, Dick Lovett, it made me fall in love with the brand all over again!”

Madeleine, Dick Lovett MINI Bristol Customer

Mini Hungerford (6) (1)

Since opening our first MINI showroom at the start of the millennium, Dick Lovett has grown alongside the brand, serving thousands of MINI drivers across the country.  

As MINI transitions into its next era of innovation and all-electric driving, Dick Lovett remains immensely proud to represent the iconic brand and support our owner community.

Interested in joining our MINI community or exploring the newest models?  

Contact your nearest team in Bristol, Hungerford, Melksham, or Swindon today.  

Follow us on our socials to stay up to date!

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