What is BMW Individual?
BMW Individual is a bespoke customisation programme designed for customers who want their BMW to stand out from the crowd. From striking exterior finishes to immaculate upholstery and exclusive interior trims, BMW Individual allows you to shape your vehicle well beyond standard specification. Whether you are looking for a bold statement or understated luxury, the result is a BMW that is unmistakably yours.
Exclusive Paint Finishes.
With BMW Individual you can choose from around 150 exceptional paint finishes, many inspired by heritage shades, luxury fashion or motorsport history.
Here at Dick Lovett, we’ve had some brilliant examples in stock recently, including an M4 Competition Coupé in a standout Verde Mantis Green, a 1 Series in stunning Miami Blue, an M3 Touring in brilliant Liquid Copper, and a 4 Series Convertible in striking Ruby Star.
These colours are designed to not only to be seen but admired. With finishes available in metallic to matte (frozen) , each colour is applied using specialist processes to achieve impressive depth and brilliance.
Our Dick Lovett BMW specialists are happy to guide you through standout options and help you choose a finish that perfectly complements your chosen model.
Interiors Designed Around the Driver.
BMW Individual doesn’t have to end on the outside. Options are available on the interior to add a further layer of refinement, so that when you sit inside your vehicle, you get the same special feeling as when you admire it from afar.
Options may include:
- Stylish Merino leather in exclusive colourways
- Fine cashmere exclusively in the BMW 7 Series
- Premium interior trims that elevate the cabin atmosphere
Why choose BMW Individual?
For customers seeking true individuality, BMW Individual offers the opportunity to seek the BMW that perfectly matches you.
With expert guidance from our Dick Lovett BMW teams, you can explore the configuration options available to suit your lifestyle and preferences, making it truly personal.
Our specialists will:
- Guide you through available Individual options per model.
- Explain lead times and production details.
- Help balance aesthetic choices with practicality.
Making Your Vision a Reality.
BMW Individual is available on a wide range of models, from elegant saloons and M models to luxurious SUVs. Availability varies by model, and our team will be pleased to advise on what’s possible for your chosen BMW.
At Dick Lovett BMW, we pride ourselves on offering expert guidance, personal service and attention to detail from first conversation to final handover. We work closely with BMW UK to ensure your vision is delivered exactly as imagined, keeping you informed throughout the process.
We also have a selection of BMW Individual models currently in stock, available for immediate delivery or for you to view in person.
Get in touch with our sales team today to discuss your BMW Individual options
